- 1. Internal Environment
- 2. External Environment
- 3. Business opportunities in China
- 4. The Entrepreneurs_ Personality Traits
- 5. Entrepreneurial Growth and Failure
- 6. Choosing the right business organization
- 7. Registering a business name and get the licenses
- 8. Definition of Entrepreneurship
- 9. How to find the opportunity that’s right for you
- 10. How to decide whether or not to pursue an opportunity
- 11. Entrepreneurial Growth and Failures
- 12. How to evaluate and identify the risks
- 13. Choosing the right business organization
- 14. Importance of organizational structure
- 15. Major types of organizational structure
- 16. Modern organizational structure
- 17. Formal and informal organizations
- 18. Significance and strategies of recruitment
- 19. Recruitment methods and selection
- 20. Training new employees
- 21. Intrinsic and extrinsic motivation
- 22. Theories of employee motivation
- 23. Tools for employee motivation
- 24. Tips on how to increase employees’ motivation quickly
- 25. Factors affecting corporate culture
- 26. Types of organizational culture
- 27. The importance of corporate culture
- 28. Strong culture and weak culture
- 29. National culture and corporate culture
- 30. The limitations of corporate culture
- 31. Factors of production
- 32. Classification of products
- 33. New product development process
- 34. Product life cycle
- 35. The definition of marketing
- 36. The concepts of marketing
- 37. The functions of marketing
- 38. Marketing mix
- 39. Key marketing strategy decisions
- 40. The functions of financial management
- 41. The objectives of financial management
- 42. The contents of financial management
- 43. Accounting and financial management systems
- 44. Debt financing
- 45. Equity financing
- 46. Selecting financing sources
- 47. Basic ideas and history of CSR
- 48. The importance of CSR in business
- 49. How the businesses can be socially responsible
- 50. The relation of CSR actions and economic performance
- 51. The development of CSR in China
- 52. The background:Globalization
- 53. The international market environment
- 54. Reasons for going to the international market
- 55. The opportunities and challenges of going global
- 56. The modes of going to the international market
中南财经政法大学的商务英语课程具有丰富的内容和鲜明的特色,以下是其详细介绍:
课程概述:商务英语是商务和语言的相互融合,是英语的一种应用变体。随着经济全球化,社会对具备商务英语专业技能的人才需求不断上升。该课程旨在帮助学生了解商务基础理论和知识,提高商务英语表达和沟通能力,为未来学习和工作打好基础。
课程内容:课程包括十五个单元,以基本商业行为为主线,从企业创建到经营管理,系统培养学生对各种商业情境的认知和理解。具体内容涵盖商业环境、企业家精神、发现商机、创建企业、组织结构、员工招聘与培训、员工激励、企业文化、生产与产品、市场营销、财务管理、企业融资、企业社会责任、进入国际市场、电子商务等。
课程特色
内容全面细致:用全英文讲授企业从创建到经营管理各方面的基本知识,帮助学生深入了解市场经济体制下工商企业运作的基本情况。
知识融通培养:围绕语言技能和商务知识展开,同时融入能力培养。既帮助学生掌握商务领域的专业术语表达,提升其在不同商务情境中运用商务英语的能力,又让学生了解企业运作的相关概念和基本原理。
专业团队打造:课程主讲教师具有十多年商务英语教学经验且具备 “英语 + 商务” 的交叉学科背景,英语发音标准,商务知识丰富,教学质量过硬。
教学方式:采取线上线下结合的教学方式,充分运用翻转课堂的理念。学生通过观看线上教师讲授视频、完成作业练习,以及参与线下课堂小组活动、分享交流等多种方式进行学习。
授课目标:一方面教给学生未来工作所需的基本商务知识和技能,为其进一步深入学习商务知识打下基础;另一方面帮助学生扩展商务词汇,使其能在商务语境下自由而充分地运用英语进行交流。
所属专业:该课程是中南财经政法大学商务英语专业的主要课程之一,商务英语专业依托学校经济学、法学和管理学的学科优势,致力于培养英语应用能力强、掌握较宽的国际商务基础理论知识和技能,能在经济管理部门、商贸企业以及金融、法律机构从事国际商务工作的复合型专门人才。
