- 1.1 Introduction to Business Environment
- 1.2 Internal Environment
- 1.3 External Environment
- 1.4 Business opportunities in China
- 1.5 The Entrepreneurs Personality Traits
- 1.6 Entrepreneurial Growth and Failure
- 1.7 Choosing the right business organization (2)
- 1.8 Registering a business name and get the licenses
- 2.1 Definition of Entrepreneurship
- 2.1 How to find the opportunity that’s right for you
- 2.2 How to decide whether or not to pursue an opportunity
- 2.3 Entrepreneurial Growth and Failures
- 2.3 How to evaluate and identify the risks
- 2.6 Choosing the right business organization (1)
- 3.1 Importance of organizational structure
- 3.2 Major types of organizational structure
- 3.3 Modern organizational structure
- 3.4 Formal and informal organizations
- 3.5 Significance and strategies of recruitment
- 3.6 Recruitment methods and selection
- 3.7 Training new employees
- 4.1 Intrinsic and extrinsic motivation
- 4.2 Theories of employee motivation
- 4.3 Tools for employee motivation
- 4.4 Tips on how to increase employees’ motivation quickly
- 4.5 Factors affecting corporate culture
- 4.6 Types of organizational culture
- 4.7 The importance of corporate culture
- 4.8 Strong culture and weak culture
- 4.9 National culture and corporate culture
- 4.10 The limitations of corporate culture
- 5.1 Factors of production
- 5.2 Classification of products
- 5.3 New product development process
- 5.4 Product life cycle
- 5.5 The definition of marketing
- 5.6 The concepts of marketing
- 5.7 The functions of marketing
- 5.8 Marketing mix
- 5.9 Key marketing strategy decisions
- 6.1 The functions of financial management
- 6.2 The objectives of financial management
- 6.3 The contents of financial management
- 6.4 Accounting and financial management systems
- 6.5 The definition of financing
- 6.6 Debt financing
- 6.7 Equity financing
- 6.8 Selecting financing sources
- 7.1 Basic ideas and history of CSR
- 7.2 The importance of CSR in business
- 7.3 How the businesses can be socially responsible
- 7.4 The relation of CSR actions and economic performance
- 7.5 The development of CSR in China
- 7.6 The background：Globalization
- 7.7 The international market environment
- 7.8 Reasons for going to the international market
- 7.9 The opportunities and challenges of going global
- 7.10 The modes of going to the international market
- 8.1 The history of e-business
- 8.2 The differences between e-business and e-commerce
- 8.3 The advantages & disadvantages of e-business
- 8.4 Major considerations in e-business
- 8.5 How to create an e-business enterprise
商务英语课程-中南财经政法
- 名称：商务英语课程-中南财经政法
- 分类：品牌英语
- 观看人数：加载中人
- 时间：2019/6/14 10:58:34
